I’m Aaron Dungca. I think in systems, build with intention, and stay close to the work. I turn messy revenue problems into clear programs, stronger teams, and repeatable systems that move the number.
I’ve spent my career at the intersection of customers, revenue and building.
Nearly four years at Shopify taught me merchants. Joining Rebuy early taught me scale. Slam Dunks Studios became the place I turn curiosity into things — software, systems, games, music and physical products — then learn by actually using what I build.
I’m happiest close to the work: talking to customers, finding the constraint, making the system better, and using technology to create leverage without losing the human part.
Off the clock? I’m probably collecting cards, making something with my daughter, finding a sneaker I forgot I owned, learning to DJ, or following some completely unnecessary curiosity.
I like ambitious goals, low ego, merchant empathy and measurable outcomes.
“Sometimes careers only make sense looking backwards.” — my older sister
Back in commerce SaaS — now with the perspective of a customer leader, revenue operator and merchant. I joined Reactiv to own outcomes for enterprise brands across onboarding, adoption, retention and growth, while helping turn an early post-sale motion into the systems, programs and playbooks needed to scale.
Slam Dunks has grown from a product studio into a creative playground for things I want to exist: software, games, music, financial tools, revenue systems, physical objects and experiments. The point is simple — make building feel fun, make useful things worth using, and learn by shipping.
Executive owner for retention, adoption, expansion, onboarding and strategic customer outcomes. I led 17+ team leads and ICs across multiple customer-facing functions, while partnering with Sales, Support, Product, Partnerships, People Ops and Marketing on company strategy and execution. We built and scaled the Customer Success, Launch and paid implementation playbooks: covered CS segments delivered +20% new ARR generation and +20% logo retention, while Launch/implementation efforts contributed to +30% logo retention and +35% NRR.
Moved from selling the product to building the function around merchant outcomes. I led Merchant Success strategy across adoption, retention and growth, helped translate ecommerce personalization into repeatable merchant playbooks, and built the foundation that would scale into Customer Success and Launch leadership.
Joined as Rebuy’s first sales hire and helped establish the early revenue motion, customer acquisition process and merchant-facing sales story during a critical growth chapter. Six months later I moved into Merchant Success — the beginning of a four-year path from first sales hire to VP and a front-row seat to the journey from roughly $2M to $30M+ ARR.
Merchant growth and upgrade consultant for the top 1% of businesses on Shopify. I ran the full cycle from prospecting and discovery through demos, ROI analysis, negotiation and close, working with founders, directors and C-suite leaders on growth, technical requirements and scalability. Generated $2.162M ACV in eight months and finished #1 in US East for ACV in Q2 2021.
Introduced high-growth, high-volume and high-complexity merchants to Shopify Plus, qualifying business needs and opening enterprise opportunities. I became known for deep discovery and unusually strong context in my notes — the kind of detail that helped deals move — while consistently exceeding pipeline KPIs.
This is where ecommerce became real for me. I supported and coached entrepreneurs while developing the sales and consultation instincts that shaped everything after. In 2018 I led the region with $100K+ in individual sales, exceeded revenue targets by 290% while maintaining 96.2% merchant satisfaction, and was selected to mentor 16 new team members within my first six months.
Before SaaS, I learned revenue the direct way: selling, hiring, training, coaching and leading teams across subscription sales, fundraising and legacy programs. I became Sales Manager after starting as a Sales Executive, owning both performance and people.
Working directly with the CEO, I helped design and execute digital marketing and sales initiatives spanning inbound, email, social, lead generation, client relationships, product development and market research — alongside my sales leadership work.
Marketing consulting, an early web launch, customer research, social and field campaigns, and a volunteer archival project in Washington, D.C. Different contexts, same instinct: understand the problem, make the system better, and measure whether it worked.
Notes from people who’ve seen the work up close — across Shopify, Rebuy, revenue, product, people and the messy middle.
“Aaron is an extraordinary strategic leader… His meticulous attention to detail, innovative thinking, and leadership in execution drove meaningful results.”
Work and play overlap around here.
A creative studio for building and using cool, useful things — software, games, music, financial tools, revenue systems, physical products and whatever curiosity turns into next.
I build post-sale functions close to the customer: retention, expansion, onboarding, merchant success, AI-enabled workflows and the operating systems underneath it all.
DJ mixes, late-night bangers, day-party energy and a side quest that became part of the studio. Because not every useful thing needs a KPI.
A rotating playlist from whatever corner of my brain currently has the aux.
A living list. No strategic value required.
Pokémon, Marvel, sneakers and tiny artifacts with oversized stories.
3D printing, card displays, market booths, weird Shopify sections and physical ideas you can hold.
Learning in public, building sets and rediscovering music one transition at a time.
AI workflows, price elasticity, pop-ups, acquisition channels. Try it, measure it, keep the lesson.
01Stay close to the customer.
02Be open to adapting.
03Give first. Expect nothing.
04Use tech for leverage, not distance.
05Do something that makes people smile.
